BSA MOTORCYCLE DEALERSHIP SUGN. Light up embossed plastic with metal brass platd housing. Measures 12x18.5x4 .Extremely nice. One scratch on the top right blue part of the outer band.. Sticker on bottom says AMERICAN SIGN INDUSTRIES INCORPORATED INDUSTRIAL PARK FLORENCE KENTUCKY 41042. LOOK AT THE PICTURE. I'm guessing from the 60's? I don't know for sure. I GUARENTEE THIS IS TO BE ORIGINAL TO THE TIME PERIOD FOR WHICH IT WAS MADE /DISPLAYED FOR. PLEASE LOOK AT PICTURES CAREFULLY TO HELP WITH THE DESCRIPTION. ASK QUESTIONS. THANKS FOR LOOKING